Launched in New York's Hudson Yards in 2019, 3DEN is a startup, a new urban idea—a place to step out of the fray and into a beautifully designed space during the in-between moments of the day.

Membership is by app and fees are pay-as-you-go. Members can use the app to reserve nap pods, private showers and purchase food and daily necessities at 3DEN. The app is the host during a stay at 3DEN.

We started with color, layering different shades of green on top of midnight blue to amplify the idea of a tranquil urban oasis. The app was designed with separate in-store and out-of-store user flows to keep the interface simple and focused.